5 Key Reasons to Hire a Web Designer
It takes mere seconds for a visitor to decide whether to stay on a website or move along. A well-designed website conveys credibility and trustworthiness to potential customers, leading to lower bounce rates, more clicks, and eventually sales. Enhancing the professional image of your business is a well-spent investment in its growth… but it’s not only about image.
Here are just 5 Key Reasons to Hire a Web Designer:
1) Accessibility
Ensuring that your website is accessible to everyone, including those with disabilities, isn’t just about expanding your potential audience - It’s about inclusivity and it’s also the law according to the Americans with Disabilities Act. An experienced web designer understands this and takes steps to make sure your site meets accessibility standards.
2) User Experience (UX)
A skilled web designer optimizes the layout and navigation, funneling visitors from your home/landing page, strategically through your website, ensuring they find what they need. This leads to higher engagement and conversion rates!
3) Mobile Optimization
When it comes to website visits, mobile users definitely outrank desktop and laptop users. But not all websites are optimized for mobile. An experienced web designer can ensure website responsiveness and seamless functioning across all devices.
4) Search Engine Optimization (SEO)
Speaking of optimization, SEO is critical in making sure your website gets seen by the audience you’re trying to target. While some web designers offer different levels of SEO services, most understand the principles behind it and can get you started in this long-game strategic journey to ranking high on the search pages. If you’d like to learn a little more about SEO, check out 6 Core Components of SEO.
5) Time-saving
Hiring a professional website designer frees up valuable time for you to focus on core business strategies like product/service development, marketing, customer service, and more to grow your brand. And since time is money, doesn’t that mean saving time is saving money?